TRADITIONAL & DIGITAL ADS
Digital ads and social media posts are a growing and often nuanced position in marketing. As more people rely on social media and websites over newspapers and magazines, it is critical that you position yourself where there is the most traffic. But with that, traditional advertising isn't dead!
With my advertising background and understanding of user behavior, I can craft web ads, social campaigns, and traditional media that blends all media and that will not only engage but convert.
MANAGED MARKETING SERVICES
Marketing is far more than design! You have other things on your plate and I understand that! If you want to have an extra hand in managing all your traditional & digital ads, social media, and email marketing, look no further.
I am an experienced designer will all facets of marketing, and can even do some video and audio editing! If you already have a budget, I can work within your constraints, or I can analyze your needs and goals to help you develop a functional and affordable budget for your unique situation.
FEATURED PROJECT PORTFOLIO
Please take a look at some of my featured works for traditional and digital marketing.
PROJECT: BE VIBRANT
CLIENT: VIBE BY ENIVA
The concept behind this direct mail post card was to play on the concept of health promotes happiness and makes your life vibrant. It features gradiating images of people jumping for joy as a backdrop to the bright colored bottles of Vibe energy boosting supplement drink. The back included a small set of copy to introduce this new product and offered a discount code useable on the direct seller's portal page.
PROJECT: SUMMER SELLOFF NEWSPAPER AD
CLIENT: NORTH STAR CHEVROLET, BUICK, GMC
Head up design, layout, and distribution ot press for all North Star Chevrolet, Buick & GMC print advertising. Shown here is one example of a full page newspaper ad featuring both brands seamlessly blending North Star's asethetic with each OEM's required asethetic.
PROJECT: POLAR VORTEX
CLIENT: BAIERL AUTOMOTIVE GROUP
This poster example is part of an entire ad pack that included logos, posters, website elements, and TV/video ads. I was the lead creative for the project and worked with a variety of stakeholders to ensure timely production and delivery of all creative elements.
PROJECT: UNDER THE TREE
CLIENT: BINNIE'S SKATE SHARPENING & EQUIPMENT REPAIR
A simple but highly converting responsive email for holiday promotions. This email also tied into a paid social ad campaign and retargeting ads. This campaign helped Binnie's double their traffic and sales for November and December 2020 compared to 2019.
PROJECT: ADDED VALUE PROPS
CLIENT: BILL PENNY TOYOTA
The concept behind these two 5' ad stands was to feature Bill Penny Toyota's added value propositions in a way that was easily digestible by anyone. Placed in high traffic areas in the showroom and service centers, these double sided, full-color vinyl prints were bold enough to catch anyone's attetion.
PROJECT: QUIZ & WIN
CLIENT: BINNIE'S SKATE SHARPENING & EQUIPMENT REPAIR
This email was part of the launch for the Binnie's #KnowYourEdges campaign and lead driver. The email links to a quiz like form that lets people know what may be their perfect sharpening hollow and/or profile. Plus, customers that filled out the form and shared their results were entered to win a swag pack inclusing a Binnie's #KnowYourEdges tee. This campaign (email and social) increased Binnie's email contact list by over 200 email addresses over a 1 month period, solicited to only existing contacts and current social followers.
PROJECT: PRO'S CORNER
CLIENT: BINNIE'S SKATTE SHARPENING & EQUIPMENT REPAIR
One significant issue that was presented with Binnie's when I first took over was that they searched very poorly for nearly every relatable keyword. To combat this, I implemented a monthly blog post called Pro's Corner. Along with each post I launch an email to our subcriber database and push social media. After only a few months, Binnie's now ranks first page for many keywords globally and regularly competes for top spot in geotargeted keyword metrics with big box hockey shops.
PROJECT: SUMMER END
CLIENT: BINNIE's SKATE SHARPENING & EQUIPMENT REPAIR
After taking it easy for a few months, Binnie's cam back hard with a late summer campaign just in time for the beginning of youth hockey season for many parts of the country. The focus on this campaign was two part, with this particular ad set catering toward pro-stock replacement steel. the ad set includes paid and unpaid social, digital lookalike, and conquest retargeting.
PROJECT: SUMMER END APPAREL
CLIENT: BINNIE'S SKATE SHARPENING & EQUIPMENT REPAIR
In the second half of Binnie's Summer End Sales Event campaign, the feature is on apparel and, in particular, a new line of Arena Lids. Like the previous set, the ads were pushed as paid and unpaid across multiple channels.
PROJECT: HERE'S YOUR DISCOUNT
CLIENT: ROGUE PANDA APPAREL COMPANY & FILTHY MITTS CO.
The days of street teams may be waning and traditional business cards are not as popular, but for Rogue Panda Apparel Company and Filthy Mitts Co., the simple promo card - an easy to hand out street team gimmick in the size of a business card - has proved to be an essential conversion tool.
PROJECT: BIG TIME CONQUEST
CLIENT: BURNS BUICK GMC
This graphic hybrid responsive email for Burns Buick GMC is big on design and sell. Pushed to a conquest list of over 25k within a 25 mile radius of the dealership, this email converted at about 2.5%, exceeding industry standard at the time of a little over 1%.
PROJECT: DIVING DEEP
CLIENT: DIVER CHEVROLET
Diver Chevrolet, as a client, had a high focus on branding first. All of their creative month-in and month-out was always Chevrolet spec colors and Diver blue. The deisgn, while seeming simple, was sometimes difficult to keep on brand for Diver and for compliant Chrevrolet design specs. This ad pack received high praise from Chevrolet Tier II (regional) reps for bridging that gap.
PROJECT: BRIGHT AND FUNCTIONAL
CLIENT: GREATER PITTSBURGH AUTOMOBILE DEALER'S ASSOCIATION RED CARPET GALA
For this email marketing piece I was given the task to make a graphic heavy email that both fit the theming of the year's gala and was mobile functional. I was able to accomplish this through nested tables and hybrid responsive divs. It was the first mobile friend email the GPADA had produced.
PROJECT: HOLIDAYS UNWRAPPED
CLIENT: FILTHY MITTS CO.
Filthy Mitts Co. needed a sleek holiday design for their 2020 holiday campaign season. They also needed a pack that was universal enough to high all of their audience targets as well as their specific sports segments. I was able to create 4 sets of creative that were nearly identical to retain cross market branding but also give each sport market their own individual representation. Shown here is the Lacross package that converted over industry standards.
PROJECT: BALANCING OVER SATURATION
CLIENT: FILTHY MITTS CO.
In June, 2020, Filthy Mitts Co. was scheduled to do a pop up event at a local adult hockey tournament. As a lead in tot he tournament, they wanted a social engagement campaig that focused on what would be available at the sale and would help drive traffic to the event. These are four examples of an three week social saturation campain that netted the pop up a near sell-out.
PROJECT: RESOLVE TO SAVE
CLIENT: KELLY NISSAN
Kelly Nissan, a large Nissan dealer north of Philadelphia, wanted a different look to their email marketing. They wanted a look that was custom to them, yet evoked a strong national level branding to give weight to their own brand. In this conquest email, sent to over 20K existing contacts and another 35K geofenced targets, they had over 3% click through rate with nearly 1% lead conversion.
PROJECT: SEASONAL SAVINGS
CLIENT: NORTH STAR CHEVROLET
North Star Chevrolet, like many clients, wanted their website presence to match their website ads. This may seem like a no-brainer, but it is less common in the automotive industry that you'd think. This dealer also added in a seasonal effect, meaning all of their ads had to feature a background that reflected the season and they preferred ads where the vehicle also coordinated to tie everything together, and per Chevrolet brand requirements, the vehicle also had to match trim. Sometimes putting all the pieces together to meet client and brand needs is more difficult that the outcome makes it appear.
PROJECT: ONE COMPANY. ONE CALL.
CLIENT: WORLDDEALER, INC.
This ad is an example of a multi-purpose design. WorldDealer, Inc. was a full service advertising agency focusing on the automtive industry. The concept of the ad was that you could dial in your services all in one place. The ad, shown here as a vertical ad stand, was also made into a direct mail postcard, email marketing, digital re-targeting, and an industry print ad.
PROJECT: BEST HOLIDAY EVER
CLIENT: ROGUE PANDA APPAREL COMPANY
A holiday in a pandemic when much of the world is shut down will always result in difficulties for many people. Rogue Panda wanted a campaign that helped people feel like they could have The Best Holiday Ever no matter what their year brought. Even thoughs sales were expectedly down, website visits from this campaign out-paced their 2019 holiday campaign.
PROJECT: LONG BUT WORTH IT
CLIENT: STREAM
In most cases, it is best to keep an email marketing piece short - industy standar is typically under 3000px. In this case, Stream Companies needed a new format for their expanding newsletter platform. Their previous design was one long block of text and it was my challenge to create and do the initial code for a new template that was color blocked, engaging, and flowed. This email used a combination of mobile-friendly responsive email techniques.
PROJECT: LIFESTYLE UPGRADE
CLIENT: ROGUE PANDA APPAREL COMPANY
Digital billboards make a cheaper alternative to traditional billboards by bridging the gap between the traiditonal and digital worlds. With a design playing more on user intrigue than a direct selling message, this billboard ran in three major markets (Pittsburgh, Chicago, and Minneapolis) and was estimated to account for 2% of website traffic from over 125,000 impressions and $0.02 per impression over a 2 month span when using a specific advertising domain.
PROJECT: ADDED VALUE DIRECT MAIL
CLIENT: CENTEREACH HYUNDAI
Centereach Hyundai requested a new custom direct mail post card to send to their list of contacts and an additional list of over 20k geofenced persons in their sales region. The post card introduced their new branding as well as their new added value propositions.
PROJECT: SHOW THE NEIGHBORS WHAT YOU'RE WEARING
CLIENT: KO SPORTS HOCKEY/WARRIOR HOCKEY
This simple print (and digital) ad for Warrior Hockey equipment resulted in a increase in sales of the new Warrior Hockey product line. The ad design also gained praise from the regional Warrior sales reps.
